Artificial Intelligence is a very broad topic, and can be useful in many ways. But, in terms of E-Commerce its main usability shines in two areas:

• documents / data management, for instance, we can use AI agents to provide answers based on a company documents / data. A good example would be customer service chat application. Such application can use ChatGPT models and a company’s documents to answer customers questions. The application could also local LLM models, eliminating calls to a third party company (OpenAI / ChatGPT, or other). Advantages are obvious in scenarios where many customers use company chat at the same time.

• Data analysis and prediction, for such purposes we use mainly Data Science / Machine Learning tools to predict - for instance - the best price for a product to sell it within one week. Or, we could analyse customer behaviour on online shop, to find which product the customer would buy, if the one he/she is looking for is not available.

• Machine Learning - this is about a kind of very flexible algorithms, which are able to learn. They are able to “learn” general rules, and apply them to a different kinds of input they haven’t “seen” before.